Sales Strategy

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Defining Your Sales Strategy (Article)

Sales are the lifeblood of a business, and sales strategies are what transform businesses from surviving to thriving. Read this article to learn what sales strategy is and how to develop one for your own organization. 

Crafting a Sales Plan (Article)

Entrepreneurship may be an exciting, bold leap into the unknown, so it's important that you have a sales plan. This article provides a 10 step guide to building a sales plan tailored for your organization.

The Sales Process (Article)

This article breaks down each step of the cyclical sales process which can be adapted for any organization.

Proven Sales Strategies From Top Entrepreneurs (Article)

You are familiar with the fundamentals of sales strategy and have outlined a basic approach. Now it's time to implement a strategy. This article provides 9 proven sales strategies that top entrepreneurs and startups have used for success. 

How to Sell Yourself and Your Product (Video)

You might have the best product in the world, but you need to be able to sell it and, even more importantly, sell yourself to the customer. Clark Kegley shares the 4 P's method to sell anything to anyone. 

Cold Email Templates (Video)

Cold emails can be a tremendous source of growth for a startup. This video provides a 4 part structure for writing the best cold emails. 

Advice on Cold Emailing (Video)

Cold emails can be awkward and uncomfortable for recipients. This video will explain how to write a cold email that opens doors instead of closing them.  

In the Moment Sales Tactics (Video)

In this video, Vanessa Van Edwards shares 5 scientifically backed sales tactics that improve your sales through better body language and persuasive communication. 

A Guide to Personalized Messaging (Article)

When individually messaging a potential or current client regarding a sale, you are aiming to sound genuine and informed rather artificial and superficial. In this article, a LinkedIn professional explains how to use personalization to boost recipient receptiveness.

What is Sales Management? (Video)

Sales is a hands on, continuous process that requires effective management. Watch this video to learn how sales management can help you grow your organization.