Branding and Naming

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What is Branding? (Video/Article)

Your brand will be the visual identity of your business, so it is key to understand what it is to create a brand that will stand out and be remembered.

How to Create a Great Brand Name (Video)

With millions of existing organizations, it is becoming increasingly difficult to create a unique, memorable, and powerful name, but this video will give you advice on how to win the name game.

Step by Step Brand Brainstorming Process (Article)

This article provides an in-depth and comprehensive brand brainstorming process which can help you create a brand in three hours.

Brand Exercises (PDF)

Having you identify your brand target, audience, and values, this 4 page PDF helps you narrow down what kind of brand you want to represent your company.

How to Position Your Startup (Article)

Choosing a name, creating a brand, and staying on brand are critical for positioning your business for the greatest possible success. A product marketer walks you through the strategy to nail it.

Building Your Brand (Podcast)

Positioning and naming expert, Rob Meyerson offers best naming practices, practical branding tips, and real world examples to help you create and build your brand.