Social Media

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Why Social Media Marketing is Important (Article)

In this digitally connected age, every business needs a social media presence. This article goes deeper into why it is crucial.

How to Grow Your Business Through Social Media (Article)

Leading an emerging business, you are seeking to connect with the largest possible audience; you will only find that on social media. This article shares 5 ways to grow your business through social media.

8 Step for Building a Social Media Strategy (Article)

Your social media strategy is an evolving plan that outlines your goals, metrics of success, and guides your actions. Learn how to build your social media strategy in 8 steps in this article.

Social Media Strategy for Small Businesses (Video)

Especially as an entrepreneur, your time is valuable, and how you spend your time determines how much value you can generate. This video recommends a strategy that maximizes the value you derive from the time you invest into your social media.

Choosing a Social Media Platform (Video)

There are many social media platforms to choose from, and you want to use the one that will fuel your business the most. This video is a guide for deciding.

Facebook Marketing Strategy (Video)

With over 2.2 billion users, Facebook most likely has your current and future customers. This video provides 5 steps for tapping into the largest audience on any of the social media platforms.

Optimizing Twitter (Video)

David Perell interviews the Director of Social Media for the New York Stock Exchange who provides strategies for expanding your twitter and general social media presence.

Social Media Success Framework (Podcast)

You are beginning or renewing a social media campaign, and you are wondering how to structure your strategy. In this podcast, Andréa Jones walks through the 4 stages of the social media success framework: 1)Build 2) Create 3) Grow 4) Accelerate.