Community-Approved Promotion

SENT recognizes that one of the benefits of a community is to work with likeminded business leaders.

There are ways to build relationships that become a business transaction that is in line with our Community Agreement.

Leverage the Directories

Instead of cold-pitching via direct messages or in a community gathering, members should maximize their profile in the official SENT Member and Business Directories.

• Action: Complete robust directory profiles detailing exactly who you are and what your company offers; e.g. target client profile and any special "SENT Member" courtesy discounts.

• Benefit: This shifts the dynamic from push marketing (interrupting people) to pull marketing (being easily found when a peer actively needs their specific expertise).

Lead with Value via the "Give Generously" Norm

The Community Agreement highlights that authentic charity involves a "sincere gift of self." Members can promote their authority by sharing their professional knowledge.

• Action: Share high-value frameworks, templates, or case studies in the main community feed or relevant sub-groups without a hard sales pitch attached.

• Benefit: By solving small problems publicly, you build immediate trust and naturally become the go-to provider when a Member decides they want to hire someone to handle a big challenge for them.

Utilize the "Needs and Leads" Dynamic

True collaboration happens when a need is explicitly voiced.

• Action: Look for posts where peers are actively requesting recommendations, software tools, or service providers, and respond transparently. If your company fits the bill, you can offer a brief, helpful reply and invite a consensual deeper discussion.

• Benefit: It ensures 100% compliance with the "consensual interaction" clause because you are answering a direct call for help.

Share Wins

Celebrating milestones together builds community momentum and highlights what is possible when business is aligned with faith.

• Action: Post about your key business achievements, breakthrough moments, answered prayers, or successful applications of the Telos pillars in the dedicated community spaces.

• Benefit: It shifts the spotlight from self-promotion to communal gratitude, encouraging weary peers and giving glory to God for the fruits of your labor.

Apply for Approved "Spotlight" Opportunities

Instead of self-promoting ad-hoc, members can look for structured, SENT-sanctioned platforms.

• Action: Request to facilitate a community workshop, speak on a peer-led panel, or be featured in a member spotlight interview.

• Benefit: This positions you as a trusted guide, giving you visibility while strictly honoring the community’s educational and formation environment.

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Other ideas come to mind? Have a question about the examples provided? Send us a DM or email.

Published June 4, 2026